{"product_id":"kellogg-on-advertising-and-media-the-kellogg-school-of-management-9780470119860","title":"Kellogg on Advertising and Media: The Kellogg School of Management","description":"In \u003ci\u003eKellogg on Advertising and Media\u003c\/i\u003e, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bobby J. Calder\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.33w x 1.06d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470119860\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBobby J. Calder\u003c\/b\u003e is the Charles H. Kellstadt Distinguished Professor of Marketing at the Kellogg School of Management at Northwestern University. He has worked as a consultant to many major corporate clients, and has taught at the Wharton School, University of Pennsylvania, and at the University of Illinois. He is a graduate of the University of North Carolina and coeditor of \u003ci\u003eKellogg on Integrated Marketing\u003c\/i\u003e (Wiley).\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45290019586163,"sku":"9780470119860","price":30.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_70dbb552-db72-4fef-a1e7-074b75efc9ff.jpg?v=1785330790","url":"https:\/\/bookstorenmore.com\/en-de\/products\/kellogg-on-advertising-and-media-the-kellogg-school-of-management-9780470119860","provider":"Bookstore N More","version":"1.0","type":"link"}