{"product_id":"leveling-the-playing-field-a-guide-to-successful-business-development-transactions-for-private-and-small-public-life-science-companies-9780595517008","title":"Leveling the Playing Field: A Guide to Successful Business Development Transactions for Private and Small Public Life Science Companies","description":"Business development transactions are an important way for private and small cap life science companies to realize value. When negotiating transaction terms, small companies confront a playing field tilted steeply to the advantage of large companies such as Pfizer, GSK, J\u0026amp;J, and Medtronic. \u003ci\u003eLeveling the Playing Field\u003c\/i\u003e shows how small companies can create a level playing field and achieve a transaction that fully recognizes the value of their technologies and products.\u003cp\u003e \u003ci\u003eLeveling the Playing Field\u003c\/i\u003e uses auctions as a model for successful business development. Auctions are especially effective in creating power for sellers when many, wealthy bidders compete enthusiastically to acquire a singular asset, a Rembrandt painting, a uniquely situated piece of real estate, a small company's technology or product. \u003ci\u003eLeveling the Playing Field\u003c\/i\u003e guides small companies through the process of attracting large companies, transforming their interest into enthusiasm, and maintaining a high level of competition among potential buyers for as long as possible.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eLeveling the Playing Field\u003c\/i\u003e draws on the authors' experiences closing more than 100 transactions ranging in size from a few million to over $2 billion as well as their serving as senior finance, R\u0026amp;D, and operations executives with large and small life science companies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lawrence P. Horowitz, Larry Ellberger, Jane V. Scott\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780595517008\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":40067262021747,"sku":"9.78E+12","price":16.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_49846538-e8c9-412a-bc83-24cc057e5e9d.jpg?v=1651845508","url":"https:\/\/bookstorenmore.com\/en-de\/products\/leveling-the-playing-field-a-guide-to-successful-business-development-transactions-for-private-and-small-public-life-science-companies-9780595517008","provider":"Bookstore N More","version":"1.0","type":"link"}