{"product_id":"liking-ike-eisenhower-advertising-and-the-rise-of-celebrity-politics-9780190278182","title":"Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics","description":"\u003cem\u003eLiking Ike\u003c\/em\u003e reveals the prominent role that celebrities and advertising agencies played in Dwight Eisenhower's presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded\u003cbr\u003eRepublicans for twenty years. While we often think of John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, celebrities from Ethel Merman and Irving Berlin to Jimmy Stewart and Helen Hayes regularly appeared in Eisenhower's campaigns. Ike's\u003cbr\u003epolitical career was so saturated with stardom that opponents from the right and left accused him of being a glamour candidate. \u003cp\u003e\u003c\/p\u003eAuthor David Haven Blake tells the story of how Madison Avenue executives strategically brought celebrities into the political process. Based on original interviews and long neglected archival materials, \u003cem\u003eLiking Ike\u003c\/em\u003e explores the changing dynamics of celebrity politics as Americans adjusted to the\u003cbr\u003etelevision age. By the 1920s, entertainers were routinely drawing publicity to their favorite candidates, but with the rise of television and mass advertising, political advisers began to professionalize the way that celebrities brought attention to presidential campaigns. In meetings, memos, and\u003cbr\u003etelevision scripts, they charted a strategy for leavening political programming with celebrity interviews, musical performances, and elaborate television spectaculars. \u003cp\u003e\u003c\/p\u003eCommentators worried about the seemingly superficial values that television had introduced to political campaigns, and writers, filmmakers, and fellow politicians criticized the influence of glamour and publicity. But despite these complaints, Eisenhower's legacy would live on in the subsequent\u003cbr\u003ecareers of John F. Kennedy and Ronald Reagan-and, ultimately, provide a template for the presidential campaigns of Barack Obama, John McCain, Donald Trump, and Hillary Clinton.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Haven Blake\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.40w x 1.20d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780190278182\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2017\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDavid Haven Blake\u003c\/strong\u003e is Professor of English at The College of New Jersey. He is the author of \u003cem\u003eWalt Whitman and the Culture of American Celebrity\u003c\/em\u003e, and the co-editor of \u003cem\u003eWalt Whitman, Where the Future Becomes Present\u003c\/em\u003e.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Hardcover","offer_id":40234698408051,"sku":"9.78019E+12","price":44.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_16c13811-03ee-4b7f-95d4-e7647f82bc87.jpg?v=1657026660","url":"https:\/\/bookstorenmore.com\/en-de\/products\/liking-ike-eisenhower-advertising-and-the-rise-of-celebrity-politics-9780190278182","provider":"Bookstore N More","version":"1.0","type":"link"}