{"product_id":"marketing-demystified-a-self-teaching-guide-9780071713917","title":"Marketing Demystified: A Self-Teaching Guide","description":"The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter \u003ci\u003eMarketing DeMystified\u003c\/i\u003e. Addressing every step of the process in plain English, it helps you master all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, \u003ci\u003eMarketing DeMystified\u003c\/i\u003e is the fuel you need to power up your marketing machine and start producing results. \u003cp\u003eThis fast and easy guide covers: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eMarketing's four Ps . . . plus three--planning, positioning, and people \u003c\/li\u003e\n\u003cli\u003eTactics for organizing a research-driven campaign \u003c\/li\u003e\n\u003cli\u003eStrategies for leading a marketing team \u003c\/li\u003e\n\u003cli\u003eTechniques for branding from the inside out \u003c\/li\u003e\n\u003cli\u003eCase studies of marketing successes and failures\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eSimple enough for a novice or student, but challenging enough for a veteran marketing manager, \u003ci\u003eMarketing DeMystified\u003c\/i\u003e is the most thorough and simple shortcut to decoding key marketing concepts and principles.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Donna Anselmo\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 7.40w x 0.98d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071713917\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003cbr\u003e Donna Anselmo\u003c\/b\u003e is founder and CEO of BOLD Marketing Solutions, Inc., an integrated marketing and training firm specializing in brand strategies and communication. She hosts BOLD TALK Business Radio, a weekly AM radio program that educates business leaders, managers and entrepreneurs on marketing and business strategy. She has developed curricula for continuing education programs, which were offered by Adelphi University, Hofstra University, and Stony Brook University. She has also authored articles for various media, including \u003ci\u003eThe New York Times\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Paperback","offer_id":40349954932851,"sku":"9.78007E+12","price":30.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_103e6658-8914-4b37-b7c6-5f9c5d4b33f0.jpg?v=1660050131","url":"https:\/\/bookstorenmore.com\/en-de\/products\/marketing-demystified-a-self-teaching-guide-9780071713917","provider":"Bookstore N More","version":"1.0","type":"link"}