{"product_id":"marketing-destinations-and-venues-for-conferences-conventions-and-business-events-9781138852150","title":"Marketing Destinations and Venues for Conferences, Conventions and Business Events","description":"\u003cp\u003eMarketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Rogers,Rob Davidson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/12\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.60h x 7.40w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781138852150\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTony Rogers\u003c\/strong\u003e has been involved with the conference and business events sector for over 25 years. He has managed several industry trade associations and now runs his own consultancy specialising in research and destination\/venue marketing. He served as a Visiting Fellow at Leeds Beckett University for eight years. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRob Davidson\u003c\/strong\u003e's main area of expertise is business events. He has written extensively on that theme. As Managing Director of MICE Knowledge, a consultancy specialising in business events research, education and training, he has undertaken research projects for many major organisations including Reed Travel Exhibitions.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":44037159059571,"sku":"9.78114E+12","price":130.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_a4c9607a-ed9a-4f05-9281-e5b68a3da3b9.jpg?v=1761653069","url":"https:\/\/bookstorenmore.com\/en-de\/products\/marketing-destinations-and-venues-for-conferences-conventions-and-business-events-9781138852150","provider":"Bookstore N More","version":"1.0","type":"link"}