{"product_id":"marketing-in-the-groundswell-9781422129807","title":"Marketing in the Groundswell","description":"Since \u003ci\u003eGroundswell\u003c\/i\u003e was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies.\" So states author Josh Bernoff in his introduction to \u003ci\u003eMarketing in the Groundswell\u003c\/i\u003e, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work--no matter the economic climate. \u003ci\u003eMarketing in the Groundswell\u003c\/i\u003e shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charlene Li,Josh Bernoff\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/22\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 144\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.30h x 4.70w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781422129807\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 102\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCharlene Li\u003c\/b\u003e, formerly of Forrester Research, is an independent thought leader and founder of the Altimeter Group. \u003cb\u003eJosh Bernoff\u003c\/b\u003e, a vice president and principal analyst at Forrester Research, is one of America's most frequently quoted research analysts.\u003cbr\u003e\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Hardcover","offer_id":44704324747379,"sku":"9781422129807","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_6fbf18ae-918e-46e0-9f93-ebea9baac924.jpg?v=1775567448","url":"https:\/\/bookstorenmore.com\/en-de\/products\/marketing-in-the-groundswell-9781422129807","provider":"Bookstore N More","version":"1.0","type":"link"}