{"product_id":"marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace-9781412021784","title":"Marketing Led: Sales Driven: How Successful Businesses Use the Power of Marketing Plans and Sales Execution to Win in the Marketplace","description":"\u003cp\u003e Behind every successful business is the \u003ci\u003eimplementation\u003c\/i\u003e of a \u003ci\u003esuperior\u003c\/i\u003e strategy. Winning firms earn their success. To do this, business organizations have to first develop a superior marketing plan and implement this plan via effective sales and customer plans. Therefore, both marketing and sales have to work as one system. \u003c\/p\u003e \u003cp\u003e In this powerful and practical book you will learn the following: \u003c\/p\u003e \u003cp\u003e- How to understand customer needs and value drivers. \u003c\/p\u003e\u003cp\u003e- How to segment your markets and customers. \u003c\/p\u003e\u003cp\u003e- How to analyze customer, competitor and market data to develop superior marketing plans. \u003c\/p\u003e\u003cp\u003e- How to translate marketing plans into actionable sales and customer plans. \u003c\/p\u003e\u003cp\u003e- How to work with templates and actual plans to guide your own business. \u003c\/p\u003e\u003cp\u003e- How to get marketing, sales and other functions working together to focus on the customer to help you get a competitive advantage in the marketplace. \u003c\/p\u003e \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ajay K. Sirsi Pbd\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Trafford Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 172\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.37d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781412021784\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Trafford Publishing","offers":[{"title":"Paperback","offer_id":44328150794355,"sku":"9781412021784","price":38.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_4fac3fc8-7515-455a-981c-3c6e650358f4.jpg?v=1771679408","url":"https:\/\/bookstorenmore.com\/en-de\/products\/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace-9781412021784","provider":"Bookstore N More","version":"1.0","type":"link"}