{"product_id":"measuring-marketing-the-100-essential-metrics-every-marketer-needs-third-edition-9781501515767","title":"Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition","description":"\u003cp\u003eThe demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eAlong the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics--including significant updates to the online\/digital\/social area-- \u003cem\u003eMeasuring Marketing\u003c\/em\u003e, Third Edition will put you in a better position to excel at this difficult endeavor. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Davis\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e de Gruyter\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/19\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 390\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.81d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781501515767\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJohn A. Davis\u003c\/strong\u003e is Chairman of Brand New View LLC, USA. His career spans the academic and business worlds, as a senior executive and leader in both. He is the author of several acclaimed marketing books. John is a visiting professor at the International Olympic Academy in Olympia, Greece, and has also taught at University of Washington, UC Davis and Stanford University, and in partner programs with faculty from University of Chicago, INSEAD, Emory, Munich Business School, and the European Business School. John has also taught in dozens of executive education programs for leading companies, including: IBM, DOW Chemical, and Allianz. His research interests are in global brand leadership, marketing strategy, sports marketing, and marketing accountability. He received his M.B.A. from Columbia University and his B.A. from Stanford University. \u003c\/p\u003e\u003cbr\u003e","brand":"de Gruyter","offers":[{"title":"Paperback","offer_id":67101484548211,"sku":"9781501515767","price":61.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_3079b430-720b-4ef7-a7bd-b11c4b4607d2.jpg?v=1793708915","url":"https:\/\/bookstorenmore.com\/en-de\/products\/measuring-marketing-the-100-essential-metrics-every-marketer-needs-third-edition-9781501515767","provider":"Bookstore N More","version":"1.0","type":"link"}