{"product_id":"millennials-revealed-the-7-biggest-millennial-expectations-of-themselves-your-organization-9780692462133","title":"Millennials Revealed: The 7 Biggest Millennial Expectations of Themselves \u0026 Your Organization","description":"\u003cp\u003eJoin motivational speaker, author, and entrepreneur Tru Pettigrew for an enlightening exploration of the millennial generation-and the means of building connections with its members.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMillennials Revealed \u003c\/i\u003eserves two critical purposes: First, it provides a blueprint for businesses and organizations to connect with, engage, or employ members of the millennial generation. Second, it gives millennials themselves the necessary tools to fully understand their lives and their goals.\u003c\/p\u003e \u003cp\u003eUsing extensive research and incorporating many lively case studies, this guide relies upon seven key concepts that define millennial expectations for themselves, their relationships, and their career endeavors. Pettigrew conveniently describes these concepts as the \"7 Cs,\" walking readers through each one and its place in the millennial definition of success.\u003c\/p\u003e \u003cp\u003eThe author also includes specific exercises with proposed action steps for understanding members of this dynamic and uniquely powerful generation, encouraging millennials to gain a better understanding of themselves by digging beyond surface and material wants-and finally understanding their core desires and motivations.\u003c\/p\u003e \u003cp\u003eAnyone interested in connecting with people between the ages of eighteen and thirty-four, including millennials themselves, will find useful tips in bridging generational gaps and expectations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tru Pettigrew\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Hero Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 114\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.24d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780692462133\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTru Pettigrew is the founder and CEO of Tru Access, a leading inspiration and empowerment organization. His primary areas of expertise include millennial insights, leadership development, and inclusion strategies.\u003c\/p\u003e \u003cp\u003ePettigrew is also an author, award-winning marketing executive, inspirational and motivational speaker, life coach, and successful entrepreneur. He cofounded the qualitative research agency Y-Access, as well as the millennial marketing businesses Alloy Access and Octagon Access.\u003c\/p\u003e \u003cp\u003eHis marketing expertise has been featured in many prominent national publications, such as the \u003ci\u003eNew York Times\u003c\/i\u003e, the \u003ci\u003eBoston Globe\u003c\/i\u003e, \u003ci\u003eFortune\u003c\/i\u003e, and \u003ci\u003eUSA Today\u003c\/i\u003e. Pettigrew has developed successful and award-winning marketing programs and campaigns for Adidas, Reebok, Nike, Timberland, 2K, Robert Wood Johnson Foundation, Moet-Hennessy, Heineken, The Home Depot, and State Farm.\u003c\/p\u003e \u003cp\u003eMost importantly, Pettigrew is a devoted family man. His love for his family and his passion to serve are what fuels him each day. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Hero Publishing","offers":[{"title":"Paperback","offer_id":40096979484787,"sku":"9.78E+12","price":20.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_1fe2504c-faf1-471d-8d60-854200d511d2.jpg?v=1652970342","url":"https:\/\/bookstorenmore.com\/en-de\/products\/millennials-revealed-the-7-biggest-millennial-expectations-of-themselves-your-organization-9780692462133","provider":"Bookstore N More","version":"1.0","type":"link"}