{"product_id":"optimizing-digital-strategy-how-to-make-informed-tactical-decisions-that-deliver-growth-9780749487812","title":"Optimizing Digital Strategy: How to Make Informed, Tactical Decisions That Deliver Growth","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eOptimizing Digital Strategy\u003c\/i\u003e\u003c\/b\u003e explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, \u003cb\u003e\u003ci\u003eOptimizing Digital Strategy \u003c\/i\u003e\u003c\/b\u003eaddresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as \u003ci\u003eThe Economist\u003c\/i\u003e, Sky, O2, Regus, the\u003ci\u003e Financial Times\u003c\/i\u003e, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christopher Bones, James Hammersley, Nick Shaw\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/25\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.81d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749487812\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eChristopher Bones \u003c\/b\u003eis co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJames Hammersley\u003c\/b\u003e is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNick Shaw\u003c\/b\u003e is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40121792692339,"sku":"9.78E+12","price":89.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e89cb509-30af-443a-b57d-4959c0cc81d8.jpg?v=1653747749","url":"https:\/\/bookstorenmore.com\/en-de\/products\/optimizing-digital-strategy-how-to-make-informed-tactical-decisions-that-deliver-growth-9780749487812","provider":"Bookstore N More","version":"1.0","type":"link"}