{"product_id":"orality-the-power-of-the-spoken-word-9781403934048","title":"Orality: The Power of the Spoken Word","description":"Oral communication is quite different in its spontaneity and communicative power from textual and visual communication. Culturally-bounded expectations of ways of speaking and individual creativity provide the spark that can ignite revolution or calm the soul. This book explores, from a cross-cultural perspective, the centrality of orality in the ideological processes that dominate public discourse, providing a counterbalance to the debates that foreground literacy and the power of written communication.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Graham Furniss\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/21\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.78h x 5.88w x 0.63d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781403934048\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eGRAHAM FURNISS is Professor of African Language Literature at the School of Oriental and African Studies, University of London, UK. He is the author of\u003cem\u003e Poetry, Prose and Popular Culture in Hausa\u003c\/em\u003e and Co-Editor of \u003cem\u003eAfrican Broadcast Cultures\u003c\/em\u003e; \u003cem\u003ePower, Marginality and African Oral Literature\u003c\/em\u003e; and \u003cem\u003eAfrican Languages, Development and the State\u003c\/em\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":44305981145203,"sku":"9781403934048","price":82.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_8bc69772-947b-4a86-8970-961322d32c5c.jpg?v=1770988908","url":"https:\/\/bookstorenmore.com\/en-de\/products\/orality-the-power-of-the-spoken-word-9781403934048","provider":"Bookstore N More","version":"1.0","type":"link"}