{"product_id":"path-to-purpose-how-to-use-cause-marketing-to-build-a-more-meaningful-and-profitable-brand-9780648087502","title":"Path to Purpose: How to use cause marketing to build a more meaningful and profitable brand","description":"\u003cp\u003eMarketers and leaders recognise that developing an authentic purpose helps to build a stronger\u003cbr\u003e brand that attracts followers and collaborators, rather than just customers and consumers.\u003cbr\u003e In a world that needs solutions, people increasingly look towards businesses and their brands\u003cbr\u003e to help solve society's problems.\u003cbr\u003e In Australia's first book on cause marketing, readers will discover: \u003cbr\u003e - Why doing good is good for business\u003cbr\u003e - The science behind cause marketing\u003cbr\u003e - Fourteen real-life examples of world-class cause marketing strategies from Pampers, \u003cbr\u003e Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more\u003cbr\u003e - A simple six-step methodology to develop and implement a powerful and authentic\u003cbr\u003e cause marketing approach for your brand.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolyn Butler-Madden\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cause Effect\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/18\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 210\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.25h x 5.50w x 0.44d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780648087502\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eButler-Madden, Carolyn:\u003c\/i\u003e\u003c\/b\u003e - \"Carolyn Butler-Madden's 30-year international career working with some of the world's best brands forms the backdrop to her most recent venture, Sunday Lunch - a brand consultancy that specialises in cause and purpose-led marketing. Carolyn is passionate about the convergence of marketing and social impact, believing that brands with purpose will dominate the future. Her vision for the future is simple: Brands drive profit through purpose, marketing becomes a force for good.\"\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Cause Effect","offers":[{"title":"Paperback","offer_id":40081017831539,"sku":"9.78E+12","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_ca0671bf-1f0b-4059-80e3-24a88d95072b.jpg?v=1652278553","url":"https:\/\/bookstorenmore.com\/en-de\/products\/path-to-purpose-how-to-use-cause-marketing-to-build-a-more-meaningful-and-profitable-brand-9780648087502","provider":"Bookstore N More","version":"1.0","type":"link"}