{"product_id":"pioneers-of-digital-success-stories-from-leaders-in-advertising-marketing-search-and-social-media-9780749466046","title":"Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003ePioneers of Digital \u003c\/i\u003e\u003c\/b\u003eshowcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eSpringer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's Real Beauty campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. \u003cp\u003e\u003c\/p\u003eThe 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors \u0026amp; Spoils, OgilvyOne, R\/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, \u003cb\u003e\u003ci\u003e Pioneers of Digital\u003c\/i\u003e\u003c\/b\u003e provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com \u003cp\u003e\u003c\/p\u003eThe pioneers: \u003cbr\u003e\u003cb\u003eThomas Gensemer \u003c\/b\u003eMyBO and Obama's 2008 Presidential Campaign \u003cbr\u003e\u003cb\u003eJune Cohen \u003c\/b\u003eHotwired and TED.com \u003cbr\u003e\u003cb\u003eDenzyl Feigelson \u003c\/b\u003eiTunes Advisor and Artists Without A Label \u003cbr\u003e\u003cb\u003eVanessa Fox \u003c\/b\u003eGoogle and Nine By Blue \u003cbr\u003e\u003cb\u003eGurbaksh Chahal \u003c\/b\u003eClickAgents and BlueLithium \u003cbr\u003e\u003cb\u003eJaron Lanier \u003c\/b\u003eVirtual reality and Microsoft Research \u003cbr\u003e\u003cb\u003eAngel Chen \u003c\/b\u003eOgilvyOne China \u003cbr\u003e\u003cb\u003eJohn Winsor \u003c\/b\u003eVictors \u0026amp; Spoils \u003cbr\u003e\u003cb\u003eDanny Sullivan \u003c\/b\u003eSearch Engine Land \u003cbr\u003e\u003cb\u003eAlex Bogusky, Bob Cianfrone \u003c\/b\u003eBurger King's Subservient Chicken \u003cbr\u003e\u003cb\u003eAvinash Kaushik \u003c\/b\u003eDigital marketing evangelist, Google \u003cbr\u003e\u003cb\u003eCarolyn Everson \u003c\/b\u003eMTV Networks and Facebook \u003cbr\u003e\u003cb\u003eMalcolm Poynton \u003c\/b\u003eDove Campaign for Real Beauty \u003cbr\u003e\u003cb\u003eQi Lu \u003c\/b\u003eYahoo!, Microsoft and Bing \u003cbr\u003e\u003cb\u003eAjaz Ahmed \u003c\/b\u003eAKQA \u003cbr\u003e\u003cb\u003eMartha Lane Fox \u003c\/b\u003eLastminute.com and the UK government's digital champion \u003cbr\u003e\u003cb\u003eKyle MacDonald \u003c\/b\u003eOne Red Paperclip \u003cbr\u003e\u003cb\u003eJess Greenwood \u003c\/b\u003eContagious Magazine and R\/GA \u003cbr\u003e\u003cb\u003eZhang Minhui \u003c\/b\u003eSohu.com.cn \u003cbr\u003e\u003cb\u003eStephen Fry \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mel Carson, Paul Springer\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.49d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749466046\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 11\/05\/2012\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 12\/10\/2012\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2013\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMel Carson\u003c\/b\u003e is founder of Delightful Communications, a Seattle-based Social Media Strategy, Digital PR \u0026amp; Personal Branding consultancy. An industry veteran, his most notable role has been a seven year stint as Microsoft Advertising's Digital Marketing Evangelist where he built his reputation as an accomplished blogger and conference speaker on search marketing, social media and online advertising. Originally from London, he's also lectured on MBA and MSc courses at Birkbeck College and Cranfield University in the UK.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePaul Springer\u003c\/b\u003e is Head of Research for Design, Media \u0026amp; Management and a communications Professor at Buckinghamshire New University (UK). He is an advisor to the China Advertising Association and Chairs the Research committee of the European Foundation of Commercial Communications Education. Springer has written for Admap, Brand Strategy and China Advertising. He is the author of \u003ci\u003eAds to Icons\u003c\/i\u003e, (published by Kogan Page, 2009).\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120027906163,"sku":"9.78E+12","price":29.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_69169a20-1aa3-47bd-a3c4-73f0e0789487.jpg?v=1653662769","url":"https:\/\/bookstorenmore.com\/en-de\/products\/pioneers-of-digital-success-stories-from-leaders-in-advertising-marketing-search-and-social-media-9780749466046","provider":"Bookstore N More","version":"1.0","type":"link"}