{"product_id":"prototype-politics-technology-intensive-campaigning-and-the-data-of-democracy-9780199350254","title":"Prototype Politics: Technology-Intensive Campaigning and the Data of Democracy","description":"Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case. So what\u003cbr\u003eexplains this odd disparity? \u003cp\u003e\u003c\/p\u003ePolitical scientists have shown that Republicans effectively used the strategy of party building and networking to gain campaign and electoral advantage throughout the twentieth century. In \u003cem\u003ePrototype Politics\u003c\/em\u003e, Daniel Kreiss argues that contemporary campaigning has entered a new technology-intensive\u003cbr\u003eera that the Democratic Party has engaged to not only gain traction against the Republicans, but to shape the new electoral context and define what electoral participation means in the twenty-first century. \u003cp\u003e\u003c\/p\u003e\u003cem\u003ePrototype Politics \u003c\/em\u003eprovides an analytical framework for understanding why and how campaigns are newly technology-intensive, and why digital media, data, and analytics are at the forefront of contemporary electoral dynamics. The book discusses the importance of infrastructure, the contexts within\u003cbr\u003ewhich technological innovation happens, and how the collective making of prototypes shapes parties and their technological futures. Drawing on an analysis of the careers of 629 presidential campaign staffers from 2004-2012, as well as interviews with party elites on both sides of the aisle, \u003cem\u003e\u003c\/em\u003e\u003cbr\u003e\u003cem\u003ePrototype Politics\u003c\/em\u003e details how and why the Democrats invested more in technology, were able to attract staffers with specialized expertise to work in electoral politics, and founded an array of firms to diffuse technological innovations down ballot and across election cycles. Taken together, this\u003cbr\u003ebook shows how the differences between the major party campaigns on display in 2012 were shaped by their institutional histories since 2004, as well as that of their extended network of allied organizations. In the process, this book argues that scholars need to understand how technological\u003cbr\u003edevelopment around politics happens in time and how the dynamics on display during presidential cycles are the outcome of longer processes.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Kreiss\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.10w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780199350254\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2017\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDaniel Kreiss\u003c\/strong\u003e is Associate Professor in the School of Media and Journalism at the University of North Carolina at Chapel Hill and an affiliated fellow of the Information Society Project at Yale Law School.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":39934205919347,"sku":"9.78E+12","price":36.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_93502942-74b9-4c16-b5d0-0c634ac4c9cb.jpg?v=1647877643","url":"https:\/\/bookstorenmore.com\/en-de\/products\/prototype-politics-technology-intensive-campaigning-and-the-data-of-democracy-9780199350254","provider":"Bookstore N More","version":"1.0","type":"link"}