{"product_id":"proximity-marketing-converging-community-consciousness-and-consumption-9781637425770","title":"Proximity Marketing: Converging Community, Consciousness, and Consumption","description":"\u003cp\u003e\u003cb\u003eThis book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis.\u003c\/b\u003e It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.\u003c\/p\u003e\u003cp\u003eSuccess factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajagopal\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/30\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 218\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.46d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637425770\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRajagopal:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eDr. Rajagopal\u003c\/b\u003e is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico and Visiting Professor at Boston University, Boston, Massachusetts. He has to his credit several books and research papers published in refereed international journals. Dr. Rajagopal has been conferred the Overseas Indian Award (Pravasi Bhartiya Samman Award) in 2023 for outstanding contribution in the field of Education. This is the highest honor conferred by the President of India in acknowledgement of the outstanding achievement in the field of Education in India and overseas destinations.\u003c\/p\u003e","brand":"Business Expert Press","offers":[{"title":"Paperback","offer_id":43491956031603,"sku":"9.78164E+12","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_7e4221af-62ae-4a72-b920-87a916570a7f.jpg?v=1755172222","url":"https:\/\/bookstorenmore.com\/en-de\/products\/proximity-marketing-converging-community-consciousness-and-consumption-9781637425770","provider":"Bookstore N More","version":"1.0","type":"link"}