{"product_id":"public-relations-the-basics-9780415675833","title":"Public Relations: The Basics","description":"\u003cp\u003ePublic Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eThe four key phases of public relations campaigns: research, strategy, tactics and evaluation.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eHistory and evolution of public relations.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eBasic concepts of the profession: ethics, professionalism and theoretical underpinnings.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eContemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ron Smith\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/06\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 278\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.00w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780415675833\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2014\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eRon Smith \u003c\/b\u003eis professor of public communication at Buffalo State (SUNY), where he has served as department chair and associate dean for the School of Arts and Humanities. A public relations practitioner accredited by the Public Relations Society of America, he is the author of \u003ci\u003eStrategic Planning for Public Relations\u003c\/i\u003e, \u003ci\u003eBecoming a Public Relations Writer\u003c\/i\u003e and \u003ci\u003eMedia Writing\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":44411330625651,"sku":"9780415675833","price":43.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_4f5adc2b-a6ab-4ddc-93a6-afa576b2f325.jpg?v=1772025538","url":"https:\/\/bookstorenmore.com\/en-de\/products\/public-relations-the-basics-9780415675833","provider":"Bookstore N More","version":"1.0","type":"link"}