{"product_id":"recentering-globalization-popular-culture-and-japanese-transnationalism-9780822328919","title":"Recentering Globalization: Popular Culture and Japanese Transnationalism","description":"Globalization is usually thought of as the worldwide spread of Western-particularly American-popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pok mon, anime, pop music, television dramas such as \u003ci\u003eTokyo Love Story\u003c\/i\u003e and \u003ci\u003eLong Vacation\u003c\/i\u003e-the export of Japanese media and culture is big business. In \u003ci\u003eRecentering Globalization, \u003c\/i\u003e Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan's cultural power in light of decentering globalization processes and demonstrates how Japan's extensive cultural interactions with the other parts of Asia complicate its sense of being \"in but above\" or \"similar but superior to\" the region.\u003cp\u003eIwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan's \"localizing\" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how \"Asian\" popular culture (especially Hong Kong's) is received in Japan.\u003c\/p\u003e\u003cp\u003eRich in empirical detail and theoretical insight, \u003ci\u003eRecentering Globalization\u003c\/i\u003e is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Koichi Iwabuchi\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Duke University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.54h x 6.84w x 0.82d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780822328919\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eKoichi Iwabuchi is Professor of Media and Cultural Studies at Waseda University in Tokyo. For many years he was a reporter and producer for Nippon Television Network Corporation (ntv).\u003c\/p\u003e\u003cbr\u003e","brand":"Duke University Press","offers":[{"title":"Paperback","offer_id":40198561333363,"sku":"9.78E+12","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_5a063d6d-b36c-4ed9-b4b6-5bf66d4766f4.jpg?v=1656078766","url":"https:\/\/bookstorenmore.com\/en-de\/products\/recentering-globalization-popular-culture-and-japanese-transnationalism-9780822328919","provider":"Bookstore N More","version":"1.0","type":"link"}