{"product_id":"sales-engagement-how-the-worlds-fastest-growing-companies-are-modernizing-sales-through-humanization-at-scale-9781119584346","title":"Sales Engagement: How the World's Fastest Growing Companies Are Modernizing Sales Through Humanization at Scale","description":"\u003cp\u003e\u003cb\u003eEngage in sales--the modern way\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. \u003ci\u003eSales Engagement\u003c\/i\u003e details the modern way to build the top of the funnel and generate qualified leads for B2B companies. \u003c\/p\u003e \u003cp\u003eThis book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. \u003c\/p\u003e \u003cp\u003e - Find common factors holding your sales back--and reverse them through channel optimization\u003c\/p\u003e \u003cp\u003e- Humanize sales with personas and relevant information at every turn\u003c\/p\u003e \u003cp\u003e- Understand why A\/B testing is so incredibly critical to success, and how to do it right\u003c\/p\u003e \u003cp\u003e- Take your sales process to the next level with a rock solid, modern Sales Engagement strategy\u003c\/p\u003e \u003cp\u003eThis book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Manny Medina, Max Altschuler, Mark Kosoglow\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/12\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119584346\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMANNY MEDINA\u003c\/b\u003e co-founded Outreach, the industry's leading Sales Engagement software. He is a model of vulnerable and transparent leadership, from his heartfelt weekly email, \"From the CEO's Desk,\" to the traditional Friday get-together Boot, where the whole company shares their shout-outs and highs\/lows of the week. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMAX ALTSCHULER\u003c\/b\u003e is the Vice President of Marketing at Outreach, and the CEO of Sales Hacker. He started Sales Hacker in 2013, and built it up to a 100,000+ member community for B2B sales professionals. In 2018, Sales Hacker was acquired by Outreach, and Max became the Vice President of Marketing. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMARK KOSOGLOW\u003c\/b\u003e was the first employee at Outreach, and now serves as the Vice President of Sales. Mark joined Outreach in 2014 as a 100% commissioned contractor, with a personal mission of helping more sales professionals win.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40983283794035,"sku":"9.78112E+12","price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_3104c939-9d53-4f41-a7f4-29784a0f91bb.jpg?v=1696517175","url":"https:\/\/bookstorenmore.com\/en-de\/products\/sales-engagement-how-the-worlds-fastest-growing-companies-are-modernizing-sales-through-humanization-at-scale-9781119584346","provider":"Bookstore N More","version":"1.0","type":"link"}