{"product_id":"sensory-marketing-theoretical-and-empirical-grounds-9781138041011","title":"Sensory Marketing: Theoretical and Empirical Grounds","description":"\u003cp\u003e\u003cem\u003eSensory Marketing\u003c\/em\u003e offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bertil Hultén\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/10\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 404\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.86d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781138041011\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBertil Hultén\u003c\/strong\u003e is Professor of Marketing at Linnaeus University, Sweden.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":45271175495795,"sku":"9781138041011","price":116.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_aeefbafd-7be6-4de0-85bf-3d19b6c1a57f.jpg?v=1784724503","url":"https:\/\/bookstorenmore.com\/en-de\/products\/sensory-marketing-theoretical-and-empirical-grounds-9781138041011","provider":"Bookstore N More","version":"1.0","type":"link"}