{"product_id":"sign-me-up-a-marketers-guide-to-email-newsletters-that-build-relationships-and-boost-sales-9780595857746","title":"Sign Me Up!: A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales","description":"\u003cp\u003e\u003ci\u003eSign Me Up!\u003c\/i\u003e Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. \u003c\/p\u003e\u003cp\u003eThis informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSell more products and services \u003c\/li\u003e\n\u003cli\u003eBoost customer satisfaction and loyalty \u003c\/li\u003e\n\u003cli\u003eAttract new customers to your products and services\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eSign Me Up!\u003c\/i\u003e delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.\u003c\/p\u003e\u003cp\u003eUse email to your advantage in the new media landscape by learning how to\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWrite and design great newsletters \u003c\/li\u003e\n\u003cli\u003eBuild and maintain responsive and targeted lists \u003c\/li\u003e\n\u003cli\u003eIncrease response to every email you send \u003c\/li\u003e\n\u003cli\u003eTest and measure the effectiveness of your email program \u003c\/li\u003e\n\u003cli\u003eMake sure your messages reach the inbox\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eVisit our website: \u003cb\u003ewww.returnpath.biz\/signmeup\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \". the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance.\"-\u003cb\u003eKirkus Discoveries\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Blumberg\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 204\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780595857746","brand":"iUniverse","offers":[{"title":"Hardcover","offer_id":44759952621683,"sku":"9780595857746","price":28.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_7751b5f8-e483-4b4d-b4da-0c6d983a7a29.jpg?v=1775951774","url":"https:\/\/bookstorenmore.com\/en-de\/products\/sign-me-up-a-marketers-guide-to-email-newsletters-that-build-relationships-and-boost-sales-9780595857746","provider":"Bookstore N More","version":"1.0","type":"link"}