{"product_id":"social-innovation-inc-9780470614501","title":"Social Innovation, Inc.","description":"\u003cp\u003eCould Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?\u003c\/p\u003e \u003cp\u003eSocial Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into \u003ci\u003esocial innovation\u003c\/i\u003e and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplains the fundamental shift in the role of business in society, from social contract to social capital market\u003c\/li\u003e \u003cli\u003eIdentifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding\u003c\/li\u003e \u003cli\u003eOffers step-by-step guidance for creating economic value through positive social change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eSocial Innovation, Inc\u003c\/i\u003e. is about making social change work for the business, and in turn staying relevant in the new economy.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason Saul\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470614501\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJASON SAUL\u003c\/b\u003e is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact. \u003c\/p\u003e\u003cp\u003eFor more information, please visit \u003cb\u003ewww.missionmeasurement.com\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Hardcover","offer_id":40058196164723,"sku":"9.78047E+12","price":26.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_015433be-4a61-4345-b4ac-01a938f2173d.jpg?v=1651587003","url":"https:\/\/bookstorenmore.com\/en-de\/products\/social-innovation-inc-9780470614501","provider":"Bookstore N More","version":"1.0","type":"link"}