{"product_id":"social-marketing-principles-and-practice-for-delivering-global-change-9781032059679","title":"Social Marketing: Principles and Practice for Delivering Global Change","description":"\u003cem\u003eSocial Marketing\u003c\/em\u003e shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gerard Hastings, Christine Domegan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/20\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 374\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.77d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781032059679\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGerard Hastings\u003c\/strong\u003e is a Professor Emeritus at Stirling University, where he founded the Institute for Social Marketing and Health (ISMH). His research and teaching focus on the impact of marketing on society - both for good and ill. This has involved him in advising government and civil society nationally and internationally and publishing widely in both academic and non-academic outlets. His latest book \u003ci\u003eHyperconsumption\u003c\/i\u003e is published by Routledge. In 2009 he was awarded the OBE for services to health care. In 2014 he accepted the Queen's Anniversary Prize on behalf of the University of Stirling for ISMH's critical marketing research.\u003c\/p\u003e\u003cp\u003eChristine Domegan, B.Comm, MBS, PhD, is a Personal Professor of Social Marketing at the University of Galway, Ireland. Christine is an Honorary Professor at Stirling University in Britain and Adjunct Professor of Marketing at Griffith University in Australia. Christine is the Research Leader for the Applied Systems Thinking investigating systems-thinking social marketing for systemic change and stakeholder engagement through a multidisciplinary lens and leading an EU LIFE IP grant for climate action with national partners in relation to large-scale regenerative peatlands, people and policies. She teaches sustainable marketing and social marketing at undergraduate and postgraduate levels, including extensive PhD supervision, as well as topics such as marketing research. Award-winning publications appear in \u003ci\u003eJournal of Macromarketing\u003c\/i\u003e, \u003ci\u003eCanadian Medical Association Journal\u003c\/i\u003e, \u003ci\u003eBMJ open\u003c\/i\u003e, \u003ci\u003eMarketing Theory\u003c\/i\u003e and \u003ci\u003eEuropean Journal of Marketing\u003c\/i\u003e. Christine is European Editor of \u003ci\u003eJournal of Social Marketing\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":43765650456691,"sku":"9.78103E+12","price":59.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_09ff3d15-f59b-410f-86df-19f86f791410.jpg?v=1756985892","url":"https:\/\/bookstorenmore.com\/en-de\/products\/social-marketing-principles-and-practice-for-delivering-global-change-9781032059679","provider":"Bookstore N More","version":"1.0","type":"link"}