{"product_id":"storytizing-9780692598146","title":"Storytizing","description":"\u003cp\u003eWith the boom of e-commerce and social\u003c\/p\u003e\u003cp\u003emedia, companies no longer hold primary\u003cbr\u003e control over their brand message. They now\u003cbr\u003e share that power with customers.\u003cbr\u003e That shift means companies must create agile\u003cbr\u003e marketing campaigns that solicit the feedback\u003cbr\u003e and participation of key influencers. In this new\u003cbr\u003e day and age, businesses and their customers tell\u003cbr\u003e the story collectively--advertising is pass ; welcome\u003cbr\u003e to Storytizing.\u003cbr\u003e Storytizing explains how marketing professionals\u003cbr\u003e can employ sophisticated new tools to\u003cbr\u003e better understand how brand messages proliferate\u003cbr\u003e and who helps shape them. Using interviews, \u003cbr\u003e anecdotes and lessons generated through his vast\u003cbr\u003e experience with Fortune 500 leaders, Pearson\u003cbr\u003e shows how firms can identify the customers and\u003cbr\u003e trends that shape their brand's story. Through\u003cbr\u003e those insights, Storytizing will help companies: \u003cbr\u003e   Develop an Audience Architecture that\u003cbr\u003e provides a predictive view of how to align your\u003cbr\u003e story with your audience, as well as show how\u003cbr\u003e messages evolve in real time\u003cbr\u003e   Use sophisticated tools and big data to\u003cbr\u003e segment the market into those who lead, those\u003cbr\u003e who share and those who \"lurk and learn\"\u003cbr\u003e   Deploy similar tools to help transform your\u003cbr\u003e employees into influential brand ambassadors\u003cbr\u003e   Learn from the experiences of peers, with\u003cbr\u003e contributions from some of the world's top\u003cbr\u003e marketing professionals\u003cbr\u003e In his first book, PreCommerce, Pearson\u003cbr\u003e showed that companies must engage directly\u003cbr\u003e with customers. Now this book lays out the increasingly\u003cbr\u003e sophisticated strategies companies\u003cbr\u003e must deploy to create, shape and sustain their\u003cbr\u003e brand message in this new Storytizing era.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob Pearson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 1845 Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/05\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780692598146\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"1845 Publishing","offers":[{"title":"Hardcover","offer_id":40938929389683,"sku":"9.78069E+12","price":25.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_071c7f43-2080-4b1e-b6c4-1b51409cce3e.jpg?v=1693402346","url":"https:\/\/bookstorenmore.com\/en-de\/products\/storytizing-9780692598146","provider":"Bookstore N More","version":"1.0","type":"link"}