{"product_id":"strategic-marketing-planning-workbook-from-value-prop-interactive-9780981912622","title":"Strategic Marketing Planning Workbook: from Value Prop Interactive","description":"\u003cp\u003e\u003cstrong\u003eThe \u003ci\u003eStrategic Marketing Planning Workbook\u003c\/i\u003e is exactly what it sounds like. It gives you the knowledge and critical questions (and space for your answers) that you need to plan and carry out a powerful marketing strategy - one that connects the real value you deliver to the needs and wants of your best customers.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eThe \u003cstrong\u003eValue Prop Method\u003c\/strong\u003e is go-to-market process and methodology for products and services - from \"big ticket\" sales typical of high-tech business services, to local and retail offerings designed for consumers - developed from the input of nearly 100 businesses over the last ten years.\u003c\/p\u003e \u003cp\u003eAs a complement to the Accelerator(TM) Online Strategic Marketing Planning Platform* and live training**, this workbook shows you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGo-to-market faster with a FlightPlan(TM)\u003c\/li\u003e \u003cli\u003eDefine and design your ideal customer\u003c\/li\u003e \u003cli\u003eInfluence and navigate your market\u003c\/li\u003e \u003cli\u003eCompetitor-proof your business\u003c\/li\u003e \u003cli\u003eCreate a killer 'I3' Value Proposition\u003c\/li\u003e \u003cli\u003eGet a handle on the right price\u003c\/li\u003e \u003cli\u003eMaster your message development and delivery\u003c\/li\u003e \u003cli\u003eDefine and refine your market entry strategy\u003c\/li\u003e \u003cli\u003eEffectively execute your marketing program\u003c\/li\u003e\n\u003c\/ul\u003e * One year of access to Accelerator(TM) Online is included with the purchase of this workbook. To activate your account, forward your order confirmation to accelerator@valueprop.com\u003cbr\u003e ** Visit us at http: \/\/www.valueprop.com to learn more about our live training options and other services.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rachel Stephan Simko, Gillian Chick, Lauren Sell\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cody Rock Press (G2m Group, Inc.)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 228\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.48d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780981912622\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAs founder and CEO of Value Prop Interactive, Jose Palomino helps businesses take their ideas, products and services to market faster and more effectively. With over twenty years' leadership experience in the technology and service sectors, Mr. Palomino is a proven strategist, dealmaker and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the Clearpoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Mr. Palomino also serves as CMO for IGCN, Inc., a leader in healthcare web solutions. Mr. Palomino holds an MBA from Villanova University, serves on the board of The Entrepreneurs' Forum of Greater Philadelphia and is a Vistage International Speaker.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Cody Rock Press (G2m Group, Inc.)","offers":[{"title":"Paperback","offer_id":40495501672563,"sku":"9.78E+12","price":61.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_81472cdf-9cfe-4afa-bb20-ce78b2b15c44.jpg?v=1665062189","url":"https:\/\/bookstorenmore.com\/en-de\/products\/strategic-marketing-planning-workbook-from-value-prop-interactive-9780981912622","provider":"Bookstore N More","version":"1.0","type":"link"}