{"product_id":"strategic-product-creation-deliver-customer-satisfaction-from-every-level-of-your-company-9780071486552","title":"Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company","description":"\u003cp\u003e\u003cb\u003eCreate and market the right product-fast\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eStrategic Product Creation\u003c\/i\u003e is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003eProvides not only practical experience, but a solid conceptual framework for developing your own product creation model \u003c\/li\u003e\n\u003cli\u003eHighlights seven principles of effective product creation \u003c\/li\u003e\n\u003cli\u003eFeatures instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM \u003c\/li\u003e\n\u003cli\u003eIncludes key questions and milestone decision issues from each stage of the product creation process \u003c\/li\u003e\n\u003cli\u003eCovers both short- and long-term strategies, coupled with suggestions for advanced technology \u003c\/li\u003e\n\u003cli\u003eExplains how to combine customer knowledge with external market needs to stimulate new product and service ideas \u003c\/li\u003e\n\u003cli\u003eReveals ways to utilize your suppliers as a talent pool for process improvement and product innovation \u003c\/li\u003e\n\u003cli\u003eAddresses sensitive issues of branding and intellectual property rights\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Timothy Laseter, Ronald Kerber\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.36w x 1.22d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071486552\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRonald L.Kerber, Ph.D. is the former executive vice president and CTO of Whirlpool Corporation. He is a leading consultant with the Department of Defense.\u003c\/p\u003e \u003cp\u003eTimothy M. Laseter, Ph.D. serves on the faculty of the Darden Graduate School of Business Administration at the University of Virginia.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":39924045185139,"sku":"9.78E+12","price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_de0c3a1d-0625-4d33-a494-5046f3746f0d.jpg?v=1647436671","url":"https:\/\/bookstorenmore.com\/en-de\/products\/strategic-product-creation-deliver-customer-satisfaction-from-every-level-of-your-company-9780071486552","provider":"Bookstore N More","version":"1.0","type":"link"}