{"product_id":"strategic-sourcing-and-category-management-lessons-learned-at-ikea-9780749498535","title":"Strategic Sourcing and Category Management: Lessons Learned at Ikea","description":"\u003cp\u003eHow is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? \u003cb\u003e\u003ci\u003eStrategic Sourcing and Category Management\u003c\/i\u003e\u003c\/b\u003e examines how IKEA - and other cost leading companies - use category management to create advantages with direct and indirect sourcing. With 25 years' experience from IKEA, where he had the responsibility to develop and execute the company's purchasing strategy, author Magnus Carlsson shares his insights on important topics: when category management is profitable and why; how teams repeatedly create value and results; what the main approaches are in different categories; how a company implements category management; the difference between success and failure. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn this new edition of \u003cb\u003e\u003ci\u003eStrategic Sourcing and Category Management\u003c\/i\u003e\u003c\/b\u003e, Magnus Carlsson has added new themes including examples and references from companies such as Maersk, Carlsberg, P\u0026amp;G and Aldi, illustrating the application of cost leadership that spans far beyond IKEA. Even there, the cost leadership lessons are not limited to home furnishings as the company is sourcing categories such as food, components, materials, transports and indirect materials, with a total purchasing spend of approximately 7 billion. But maybe even more importantly, the book illustrates how teams create value by thinking differently and asking the right questions, allowing an understanding that goes beyond mere tools and processes.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Magnus Carlsson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/28\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.94d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749498535\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMagnus Carlsson\u003c\/b\u003e has 25 years' experience as a strategic sourcing expert at IKEA. He also has 10 years' experience with leadership and training within the Swedish defence forces and is an advisor in strategic sourcing for Kingfisher.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Hardcover","offer_id":40121805930611,"sku":"9.78E+12","price":160.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_1ebc36e3-03de-4b5d-89cd-d7094eaded71.jpg?v=1653747783","url":"https:\/\/bookstorenmore.com\/en-de\/products\/strategic-sourcing-and-category-management-lessons-learned-at-ikea-9780749498535","provider":"Bookstore N More","version":"1.0","type":"link"}