{"product_id":"subliminal-persuasion-influence-and-marketing-secrets-they-dont-want-you-to-know-with-cdrom-9780470243367","title":"Subliminal Persuasion: Influence and Marketing Secrets They Don't Want You to Know [With CDROM]","description":"If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In \u003ci\u003eSubliminal Persuasion\u003c\/i\u003e, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dave Lakhani\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.68h x 5.84w x 0.98d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470243367\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 08\/01\/2008 pg. 151\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDAVE LAKHANI\u003c\/b\u003e is President of Bold Approach Inc., the nation's first business acceleration strategy firm. He is an in-demand speaker worldwide on the topics of marketing, sales, persuasion, influence, rapid ideation, consumer seduction, and business acceleration strategy. He is also the author of \u003ci\u003ePersuasion\u003c\/i\u003e and \u003ci\u003eThe Power of an Hour\u003c\/i\u003e, both from Wiley. For more information, visit www.howtopersuade.com or www.boldapproach.com.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40210715345011,"sku":"9.78047E+12","price":23.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_4c7334f8-579c-4ca8-a0f0-26b31ab2befd.jpg?v=1656422230","url":"https:\/\/bookstorenmore.com\/en-de\/products\/subliminal-persuasion-influence-and-marketing-secrets-they-dont-want-you-to-know-with-cdrom-9780470243367","provider":"Bookstore N More","version":"1.0","type":"link"}