{"product_id":"successful-marketing-strategy-for-high-tech-firms-9780890068540","title":"Successful Marketing Strategy for High-Tech Firms","description":"From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Viardot\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Artech House Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/31\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.13lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.26w x 0.82d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780890068540\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Artech House Publishers","offers":[{"title":"Hardcover","offer_id":40242167480435,"sku":"9.78E+12","price":97.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_ea4ec67a-5d8b-4439-b13e-d882f0bb941c.jpg?v=1657201986","url":"https:\/\/bookstorenmore.com\/en-de\/products\/successful-marketing-strategy-for-high-tech-firms-9780890068540","provider":"Bookstore N More","version":"1.0","type":"link"}