{"product_id":"the-admans-dilemma-from-barnum-to-trump-9781487522988","title":"The Adman's Dilemma: From Barnum to Trump","description":"\u003cp\u003e\u003cem\u003eThe Adman's Dilemma\u003c\/em\u003e is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eThe biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn \u003ci\u003eThe Adman's Dilemma\u003c\/i\u003e, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Rutherford\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Toronto Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 480\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 1.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781487522988\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2019\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eRutherford, Paul:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003ePaul Rutherford\u003c\/b\u003e is Professor Emeritus in the Department of History at the University of Toronto. He is the author of several books published by UTP, including \u003cem\u003eWhen Television Was Young\u003c\/em\u003e (1990), \u003cem\u003eThe New Icons?\u003c\/em\u003e (1994), \u003cem\u003eEndless Propaganda\u003c\/em\u003e (2000), \u003cem\u003eWeapons of Mass Persuasion\u003c\/em\u003e (2004), and \u003cem\u003eWorld Made Sexy\u003c\/em\u003e (2007).\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"University of Toronto Press","offers":[{"title":"Paperback","offer_id":45352010776691,"sku":"9781487522988","price":78.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_97bf3710-24ce-4967-ba18-e1b747cd6349.jpg?v=1786547753","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-admans-dilemma-from-barnum-to-trump-9781487522988","provider":"Bookstore N More","version":"1.0","type":"link"}