{"product_id":"the-advanced-dictionary-of-marketing-putting-theory-to-use-9780199286003","title":"The Advanced Dictionary of Marketing: Putting Theory to Use","description":"This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. \u003cp\u003e\u003c\/p\u003eExample entries include: \u003cp\u003e\u003c\/p\u003eBalanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Dacko\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/03\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 664\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.45h x 5.78w x 1.45d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780199286003\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eScott Dacko\u003c\/strong\u003e is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press","offers":[{"title":"Paperback","offer_id":43935108464755,"sku":"9.7802E+12","price":151.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_355a8636-5e97-4013-845e-cac33618dc5f.jpg?v=1758727060","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-advanced-dictionary-of-marketing-putting-theory-to-use-9780199286003","provider":"Bookstore N More","version":"1.0","type":"link"}