{"product_id":"the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-9780385526326","title":"The Anatomy of Buzz Revisited: Real-Life Lessons in Word-Of-Mouth Marketing","description":"A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world \u003cp\u003e\u003c\/p\u003eWith two-thirds\u003cb\u003e new material \u003c\/b\u003eand scores of current examples from today's most successful companies, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e takes readers inside the world of word-of-mouth marketing and explains how and why it works. \u003cp\u003e\u003c\/p\u003eBased on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, \u003ci\u003eThe Anatomy of Buzz Revisited\u003c\/i\u003e shows how to: \u003cp\u003e\u003c\/p\u003e* Generate \u003ci\u003egenuine\u003c\/i\u003e buzz both online and off. \u003cp\u003e\u003c\/p\u003e* Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. \u003cp\u003e\u003c\/p\u003e* Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. \u003cp\u003e\u003c\/p\u003eSmart, surprising, and filled with cutting-edge strategies and insights, \u003ci\u003eThe Anatomy of Buzz Revisited \u003c\/i\u003eis essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Emanuel Rosen\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Currency\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/24\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.10h x 5.50w x 0.82d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780385526326\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eEMANUEL ROSEN was vice president of marketing for Niles Software, the maker of EndNote, for nine years. He lives in Menlo Park, California.\u003cbr\u003e\u003c\/p\u003e","brand":"Crown Currency","offers":[{"title":"Paperback","offer_id":44436232798323,"sku":"9780385526326","price":23.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_4ac7ddb7-32f3-47b9-829b-94313417eadb.jpg?v=1772895208","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-anatomy-of-buzz-revisited-real-life-lessons-in-word-of-mouth-marketing-9780385526326","provider":"Bookstore N More","version":"1.0","type":"link"}