{"product_id":"the-art-of-influence-simplified-how-to-be-a-trusted-advisor-9780692587973","title":"The Art of Influence Simplified: How to Be a Trusted Advisor","description":"\u003cb\u003eThe Goal: Mastering the Art of Influence to Earn and Retain More Business\u003c\/b\u003e\u003cbr\u003e \u003cp\u003eDoing business in an environment that is increasingly digital and competitive means your approach to selling needs to evolve. You've noticed the way people buy has been evolving for some time. Has your approach to earning and retaining business gotten out in front of the changes in your space? (What would your prospects and customers say?) Do you or your sales team have the specific insights, strategies and practices that get real traction in this environment of information overload?\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eSales professionals who master the art of influence can truly become trusted advisors who develop ongoing profitable customer relationships that lead directly to more repeat and referral business.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eDiscover the key insights and mindset needed to effectively influence prospects and customers. If you are a sales leader with a team that needs to turn the way you sell into a competitive advantage consider these three steps. These steps map the high level path to becoming competent and ultimately masterful at the art of positively influencing your customers and prospects.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eStep 1: \u003c\/b\u003e Dramatically increase your focus and efforts on the value your prospects and customers actually care about. Link your outcomes to their agenda, priorities, expectations, preferences, needs and wants. Design and deliver an experience with you that positively changes the way they feel.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eStep 2: \u003c\/b\u003e On every level manage anxiety and confidence (yours and the customers). A critical aspect of managing anxiety is making the complex simple and the difficult easy for them.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eStep 3: \u003c\/b\u003e Most importantly make the invisible visible. Facilitating the shift from however they are currently seeing a situation, to a new perspective is where the magic happens. Humans make new choices only when they have a new perspective.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eIf you potentially would like assistance with enhancing your sales team's effectiveness we would like to listen. A no obligation exploration of your situation starts by sending an email to: \u003cb\u003einfo@success-sciences.com\u003c\/b\u003e or call \u003cb\u003e813.989.9900\u003c\/b\u003e and we will take it from there.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gregg Baron CMC\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 90-Minute Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/18\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 64\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.13d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780692587973\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eGregg Baron\u003c\/b\u003e, CMC, is a certified management consultant* and author with extensive experience in the areas of enhancing customer loyalty and retention, sales performance, and the leadership practices for leading change. Some of his clients include American Express Travel, MSC Cruises, AAA, Verizon, Honeywell, Comcast, JPMorgan Chase, Royal Caribbean and Celebrity Cruise Lines.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eHis first book, \u003ci\u003e250 Ways to Increase Your Top and Bottom Lines\u003c\/i\u003e, was published by Dartnell and is now available as a second edition. His last book, \u003ci\u003eLeadership without Excuses: How to Create Accountability and High Performance\u003c\/i\u003e was published by McGraw-Hill. Mr. Baron has also been published in a variety of professional journals on topics such as managing the sales experience and managing the customer experience. He is one of fifty contributing authors to the \u003ci\u003eAmerican Marketing Association's Marketing Encyclopedia: Issues and Trends Shaping the Future\u003c\/i\u003e published by NTC.\u003cbr\u003e \u003c\/p\u003e\u003cp\u003eIn addition to his research and writing, Gregg has hosted his own video show, Successful Business Relationships, on a major airline. He founded Success Sciences, which is headquartered in Tampa, in 1986.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"90-Minute Books","offers":[{"title":"Paperback","offer_id":40099159015539,"sku":"9.78E+12","price":11.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_af5907f9-426e-4c1f-8304-fe9580d6327b.jpg?v=1653056193","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-art-of-influence-simplified-how-to-be-a-trusted-advisor-9780692587973","provider":"Bookstore N More","version":"1.0","type":"link"}