{"product_id":"the-brand-and-its-history-trademarks-branding-and-national-identity-9781032187358","title":"The Brand and Its History: Trademarks, Branding and National Identity","description":"\u003cp\u003eThis book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patricio Sáiz\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 412\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 0.87d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781032187358\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePatricio Sáiz\u003c\/strong\u003e is Professor of Economic History in Madrid, where he conducts research on the economic effects of intellectual property rights. During the last twenty years he has overseen a significant project at the Spanish Patent and Trademark Office to analyse and study its historical documentation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRafael Castro\u003c\/strong\u003e is Associate Professor of Economic History in Madrid. His research includes extensive work - in historical perspective - on foreign direct investments, intellectual property rights, international relations, political economy of the enterprise, and public economics.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":43949054034035,"sku":"9.78103E+12","price":52.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_904c37df-f774-44eb-a072-cd870318590b.jpg?v=1759329990","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-brand-and-its-history-trademarks-branding-and-national-identity-9781032187358","provider":"Bookstore N More","version":"1.0","type":"link"}