{"product_id":"the-brand-challenge-adapting-branding-to-sectorial-imperatives-9780749470159","title":"The Brand Challenge: Adapting Branding to Sectorial Imperatives","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Brand Challenge\u003c\/i\u003e\u003c\/b\u003e provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEdited by leading brand analyst \u003cb\u003eKartikeya Kompella\u003c\/b\u003e, \u003cb\u003e\u003ci\u003eThe Brand Challenge\u003c\/i\u003e\u003c\/b\u003e explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. \u003cp\u003e\u003c\/p\u003eIt contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. \u003cp\u003e\u003c\/p\u003eContributing authors: \u003cbr\u003eAl Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kartikeya Kompella\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 360\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.75d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749470159\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2015 pg. 1364\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eKartikeya Kompella (editor) is the author of Applying the Branding Iron and Building Brands, Building Meaning. He is also the editor of The Definitive Book of Branding. Kartikeya has written on branding for many websites and ran a column for five years on brandchannel.com.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121784205427,"sku":"9.78E+12","price":31.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_11258724-e8f6-4f48-898b-2a6513b3dcf9.jpg?v=1653747568","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-brand-challenge-adapting-branding-to-sectorial-imperatives-9780749470159","provider":"Bookstore N More","version":"1.0","type":"link"}