{"product_id":"the-data-asset-how-smart-companies-govern-their-data-for-business-success-9780470462263","title":"The Data Asset: How Smart Companies Govern Their Data for Business Success","description":"\u003cp\u003eAn indispensable guide that shows companies how to treat data as a strategic asset\u003c\/p\u003e \u003cp\u003eOrganizations set their business strategy and direction based on information that is available to executives. \u003ci\u003eThe Data Asset\u003c\/i\u003e provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset.\u003c\/p\u003e \u003cp\u003ePart of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eRisk mitigation\u003c\/li\u003e \u003cli\u003eCost control\u003c\/li\u003e \u003cli\u003eRevenue optimization\u003c\/li\u003e \u003cli\u003eUndisciplined and reactive organizations\u003c\/li\u003e \u003cli\u003eProactive organizations\u003c\/li\u003e \u003cli\u003eAnalysis, improvement, and control technology\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a business manager or an IT professional, \u003ci\u003eThe Data Asset\u003c\/i\u003e reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Fisher\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.00d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470462263\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eScitech Book News\u003c\/i\u003e 09\/01\/2009 pg. 27\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTony Fisher\u003c\/b\u003e is President and CEO of DataFlux, a wholly owned subsidiary of SAS, that enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided DataFlux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":43334014992499,"sku":"9.78047E+12","price":44.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_77fbde4b-1493-4362-b1be-b4e0f47ecf42.jpg?v=1754659245","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-data-asset-how-smart-companies-govern-their-data-for-business-success-9780470462263","provider":"Bookstore N More","version":"1.0","type":"link"}