{"product_id":"the-economics-and-financing-of-media-companies-second-edition-9780823232574","title":"The Economics and Financing of Media Companies: Second Edition","description":"\u003cp\u003eIn this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.\u003c\/p\u003e\u003cp\u003ePicard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert G. Picard\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fordham University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/24\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 286\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780823232574\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2012\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eProf. Robert G. Picard is Director of Research at the Reuters Institute at the University of Oxford, the author and editor of 25 books, and editor of the \u003ci\u003eJournal of Media Business Studies\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Fordham University Press","offers":[{"title":"Paperback","offer_id":40201452060787,"sku":"9.78E+12","price":35.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_ca7c6385-4dc2-4d44-bc8d-0a3bfc1fadfa.jpg?v=1656165371","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-economics-and-financing-of-media-companies-second-edition-9780823232574","provider":"Bookstore N More","version":"1.0","type":"link"}