{"product_id":"the-ends-the-value-of-investing-and-obsessing-in-the-opening-and-closing-of-b2b-sales-campaigns-and-learning-to-hate-the-middl-9798873261024","title":"The Ends: The value of investing and obsessing in the Opening and Closing of B2B sales campaigns, and learning to hate the middl","description":"\u003cb\u003eHow you maximize and exploit your market and then, the approach to your prospect engagements are the most important aspect of a sales campaign-what you say, the questions you ask, the path you direct your clients to. Getting fixated on how you open will separate you from the average sales representatives in your market.\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Ends is all about obsessing \u003c\/i\u003eover\u003ci\u003e the beginnings and endings of your campaigns to heighten your abilities and outpace your peers.\u003c\/i\u003e\u003cbr\u003eAfter you've set the path for the engagement and properly opened, at some point, you'll inevitably get to the closing-your crucial final engagement.\u003cbr\u003e\u003cb\u003eThe last engagement\u003c\/b\u003e \u003cb\u003eis the second\u003c\/b\u003e-\u003cb\u003emost important phase of a sales campaign. What you say and how you package your value are tied to layers of undeniable impact; value that has urgency and needs to be addressed in a timely manner. Obsessing over how you close will allow for more control and more income generation than that of the average sales representatives in your market. \u003c\/b\u003e\u003cbr\u003eOnce you have applied these lessons and evaluated your strategies and approaches, you'll come out better prepared and more informed. \u003cbr\u003eInside \u003ci\u003eThe Ends\u003c\/i\u003e, discover\u003cul\u003e\n\u003cli\u003e\u003cb\u003ehow to stop selling your products and start selling their potential.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003ehow to leverage your customer's perceived values.\u003c\/li\u003e\n\u003cli\u003ehow the hourglass of information works.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003ehow to navigate that step between the beginning and the end: the middle.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003eAnd much, much more!\u003cbr\u003eDrawn from extensive B2B sales experience, \u003ci\u003eThe Ends \u003c\/i\u003eis a highly relevant and impactful guide to successful B2B sales strategies.\u003cbr\u003eIt's not a set of prescribed steps, nor is it a checklist of questions and answers. \u003ci\u003eThe Ends \u003c\/i\u003eis an insightful examination of what makes a great salesperson tick.\u003cbr\u003eWhat you do with the information is up to you.\u003cbr\u003e\u003cb\u003eHere we are at the final word-our last chance to make an impression. So consider this: Do you know where your sales strategy can improve? \u003ci\u003eThe Ends \u003c\/i\u003edoes.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Garett Purdon\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.25d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798873261024\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":43491892363379,"sku":"9.79887E+12","price":34.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_529f16d4-69e8-4c74-9b61-f639de0a4aab.jpg?v=1755170331","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-ends-the-value-of-investing-and-obsessing-in-the-opening-and-closing-of-b2b-sales-campaigns-and-learning-to-hate-the-middl-9798873261024","provider":"Bookstore N More","version":"1.0","type":"link"}