{"product_id":"the-gamification-revolution-how-leaders-leverage-game-mechanics-to-crush-the-competition-9780071808316","title":"The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition","description":"THE REVOLUTION WILL BE GAMIFIED \u003cp\u003e MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND \u003c\/p\u003e\u003cp\u003eGamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.\u003c\/p\u003e \u003cp\u003eWith \u003ci\u003eThe Gamification Revolution\u003c\/i\u003e you'll learn how top companies: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eRecruit and retain the best talent from the gamer generation and beyond \u003c\/li\u003e\n\u003cli\u003eTrain employees and drive excellence with noncash incentives \u003c\/li\u003e\n\u003cli\u003eCut through the market noise and ignite consumer sales growth \u003c\/li\u003e\n\u003cli\u003eGenerate unprecedented customer loyalty without breaking the bank\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDrawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.\u003c\/p\u003e \u003cp\u003eAs a bonus, the book gives you full access to \u003ci\u003eThe Gamification Revolution\u003c\/i\u003e app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.\u003c\/p\u003e \u003cp\u003eYou'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs.\u003c\/p\u003e \u003cp\u003eIt's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.\u003c\/p\u003e \u003cp\u003eIf you're going to play the game, this is how you play it. To win.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eThe Gamification Revolution\u003c\/i\u003e: \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003ci\u003eFor consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. \u003cb\u003eThe Gamification Revolution\u003c\/b\u003e will show you how leaders have reached for the top and won.\u003c\/i\u003e -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the \u003ci\u003eNew York Times\u003c\/i\u003e bestseller \u003ci\u003e\u003cb\u003eBy Invitation Only\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eIn today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth.\u003c\/i\u003e -- JESSE REDNISS, SVP, USA Network\/NBCU\u003c\/p\u003e \u003cp\u003e\u003ci\u003eFrom engaging customers to retaining a team, \u003cb\u003eThe Gamification Revolution\u003c\/b\u003e will provide you with tactics that generate results. I know. Gabe's wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives.\u003c\/i\u003e -- ADEO RESSI, CEO, Founder Institute\u003c\/p\u003e \u003cp\u003e\u003ci\u003eZichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader.\u003c\/i\u003e -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gabe Zichermann, Joselin Linder\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/16\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071808316\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGabe Zichermann\u003c\/b\u003e is CEO of Gamification Co and Dopamine and is considered the world's foremost expert on designing engagement strategies for customers and employees.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJoselin Linder\u003c\/b\u003e coauthored the acclaimed \u003ci\u003eGame-Based Marketing\u003c\/i\u003e with Gabe Zichermann. She is a writer\/contributor to NPR's This American Life and Morning Edition, AOL, and gamification.co.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":40302923448435,"sku":"9.78007E+12","price":25.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2760be13-3c7a-4504-9ab5-11b327c5a9ec.jpg?v=1658841977","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-gamification-revolution-how-leaders-leverage-game-mechanics-to-crush-the-competition-9780071808316","provider":"Bookstore N More","version":"1.0","type":"link"}