{"product_id":"the-immersive-metaverse-playbook-for-business-leaders-a-guide-to-strategic-decision-making-and-implementation-in-the-metaverse-for-improved-products-9781837632848","title":"The Immersive Metaverse Playbook for Business Leaders: A guide to strategic decision-making and implementation in the metaverse for improved products","description":"\u003cp\u003e\u003cstrong\u003eDiscover what the metaverse can do for your business by exploring AR and VR, core support technologies, and use cases, while developing an understanding of its benefits, dangers, and future\u003c\/strong\u003e\u003c\/p\u003eKey Features\u003cul\u003e\n\u003cli\u003eUnderstand the metaverse and learn how augmented reality and virtual reality are integral to it\u003c\/li\u003e\n\u003cli\u003eGet a solid understanding of core metaverse technologies\u003c\/li\u003e\n\u003cli\u003eBecome a metaverse business thought leader by learning from real-world use cases\u003c\/li\u003e\n\u003cli\u003ePurchase of the print or Kindle book includes a free PDF eBook\u003c\/li\u003e\n\u003c\/ul\u003eBook Description\u003cp\u003e\"The metaverse\" has become a widely known term within a very short time span. The Immersive Metaverse Playbook for Business Leaders explicitly explains what it really refers to and shows you how to plot your business road map using the metaverse.\u003c\/p\u003e\u003cp\u003eThis book helps you understand the concept of the metaverse, along with the implementation of generative AI in it. You'll not only get to grips with the underlying concepts, but also take a closer look at key technologies that power the metaverse, enabling you to plan your business road map. The chapters include use cases on social interaction, work, entertainment, art, and shopping to help you make better decisions when it comes to metaverse product and service development. You'll also explore the overall societal benefits and dangers related to issues such as privacy encroachment, technology addiction, and sluggishness. The concluding chapters discuss the future of AR and VR roles in the metaverse and the metaverse as a whole to enable you to make long-term business plans.\u003c\/p\u003e\u003cp\u003eBy the end of this book, you'll be able to successfully invest, build, and market metaverse products and services that set you apart as a progressive technology leader.\u003c\/p\u003eWhat you will learn\u003cul\u003e\n\u003cli\u003eGet to grips with the concept of the metaverse, its origin, and its present state\u003c\/li\u003e\n\u003cli\u003eUnderstand how AR and VR strategically fit into the metaverse\u003c\/li\u003e\n\u003cli\u003eDelve into core technologies that power the metaverse\u003c\/li\u003e\n\u003cli\u003eDig into use cases that enable finer strategic decision-making\u003c\/li\u003e\n\u003cli\u003eUnderstand the benefits and possible dangers of the metaverse\u003c\/li\u003e\n\u003cli\u003ePlan further ahead by understanding the future of the metaverse\u003c\/li\u003e\n\u003c\/ul\u003eWho this book is for\u003cp\u003eIf you are a C-suite technology and business executive, this book is for you. Investors, entrepreneurs, and other tech professionals will also find it beneficial. This book does not require any previous understanding of the metaverse or immersive technologies.\u003c\/p\u003eTable of Contents\u003col\u003e\n\u003cli\u003eThe What and Why of the Metaverse\u003c\/li\u003e\n\u003cli\u003eAugmented Reality Status Quo\u003c\/li\u003e\n\u003cli\u003eWhere Is Virtual Reality Heading?\u003c\/li\u003e\n\u003cli\u003eThe Value of Using 3D Visuals to Interact\u003c\/li\u003e\n\u003cli\u003eUnderstanding Perception Technologies\u003c\/li\u003e\n\u003cli\u003eThe Different Types of Computing Technologies\u003c\/li\u003e\n\u003cli\u003eWhere Are APIs Needed\u003c\/li\u003e\n\u003cli\u003eMaking and Using 3D Models and Integrating 2D Content\u003c\/li\u003e\n\u003cli\u003eUnderstanding User Experience Design and User Interface\u003c\/li\u003e\n\u003cli\u003eNew Ways of Social Interaction\u003c\/li\u003e\n\u003cli\u003eVirtual and Onsite Work\u003c\/li\u003e\n\u003cli\u003e3D and 2D Content Forms and Creation\u003c\/li\u003e\n\u003cli\u003eRetail Experiences\u003c\/li\u003e\n\u003cli\u003eBenefits and Possible Dangers Reframed\u003c\/li\u003e\n\u003cli\u003eFuture Vision\u003c\/li\u003e\n\u003c\/ol\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Irena Cronin, Robert Scoble\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Packt Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 458\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.93d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781837632848\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCronin, Irena:\u003c\/i\u003e\u003c\/b\u003e - Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies.Cronin has a joint MBA\/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).\u003cb\u003e\u003ci\u003eScoble, Robert:\u003c\/i\u003e\u003c\/b\u003e - \"Robert Scoble has coauthored four books on technology innovation - each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.\"\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Packt Publishing","offers":[{"title":"Paperback","offer_id":43245462978675,"sku":"9.78184E+12","price":59.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_8e4bd0cc-0b20-4d74-b6ee-9ed6d394ea4c.jpg?v=1754402011","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-immersive-metaverse-playbook-for-business-leaders-a-guide-to-strategic-decision-making-and-implementation-in-the-metaverse-for-improved-products-9781837632848","provider":"Bookstore N More","version":"1.0","type":"link"}