{"product_id":"the-language-of-branding-theory-strategies-and-tactics-9780415806749","title":"The Language of Branding: Theory, Strategies, and Tactics","description":"\u003cp\u003eThis book\u003cb\u003e \u003c\/b\u003ehelps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dawn Lerman, Robert J. Morais, David Luna\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.37d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780415806749\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDawn Lerman\u003c\/strong\u003e is Professor of Marketing and Executive Director of the Center for Positive Marketing at Fordham University's Gabelli School of Business, where she also serves as Associate Dean for Graduate Studies.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eRobert J. Morais \u003c\/strong\u003eis Principal Emeritus of Weinman Schnee Morais, USA, and an Adjunct Professor at Columbia Business School, USA. A trained anthropologist, he has 35 years of experience working in advertising and marketing research for a range of global businesses.　\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDavid Luna\u003c\/strong\u003e is Professor and Chair of the Aaronson Department of Marketing and International Business at Baruch College, City University of New York, USA.\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Paperback","offer_id":43232713834611,"sku":"9.78042E+12","price":100.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_6b903ff8-ca1a-4adb-a1f2-57cd5e36e69d.jpg?v=1754050119","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-language-of-branding-theory-strategies-and-tactics-9780415806749","provider":"Bookstore N More","version":"1.0","type":"link"}