{"product_id":"the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to-create-radically-successful-businesses-9780307887894","title":"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses","description":"\u003cp\u003e\u003cb\u003eMost startups fail. But many of those failures are preventable. \u003ci\u003eThe Lean Startup \u003c\/i\u003eis a new approach being adopted across the globe, changing the way companies are built and new products are launched. \u003cbr\u003e\u003c\/b\u003e\u003cbr\u003eEric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThe Lean Startup\u003c\/i\u003e approach fosters companies that are both more capital-efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on \"validated learning,\" rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.\u003c\/p\u003e\n\u003cp\u003eRather than wasting time creating elaborate business plans, \u003ci\u003eThe Lean Startup\u003c\/i\u003e offers entrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Eric Ries\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Currency\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/13\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.38h x 5.84w x 1.19d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780307887894\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eEric Ries \u003c\/b\u003eis an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the \u003ci\u003eNew York Times\u003c\/i\u003e, the \u003ci\u003eWall Street Journal\u003c\/i\u003e, the \u003ci\u003eHarvard Business Review\u003c\/i\u003e, the \u003ci\u003eHuffington Post\u003c\/i\u003e, and many blogs. He lives in San Francisco.\u003c\/p\u003e","brand":"Currency","offers":[{"title":"Hardcover","offer_id":39822131691635,"sku":"0307887898","price":32.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_1c92515a-8a9f-4902-9b91-6f8852e1d053.jpg?v=1644520942","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to-create-radically-successful-businesses-9780307887894","provider":"Bookstore N More","version":"1.0","type":"link"}