{"product_id":"the-marketing-revolution-in-politics-what-recent-us-presidential-campaigns-can-teach-us-about-effective-marketing-9781442647992","title":"The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing","description":"\u003cp\u003eA must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bruce I. Newman\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rotman-Utp Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.30w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781442647992\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/16\/2016\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2016\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eNewman, Bruce I.:\u003c\/i\u003e\u003c\/b\u003e - \u003cstrong\u003eBruce I. Newman\u003c\/strong\u003e is professor of marketing and a Wicklander Fellow in Business Ethics in the Kellstadt Graduate School of Business at DePaul University and founding editor-in-chief of the \u003cem\u003eJournal of Political Marketing\u003c\/em\u003e. \u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Rotman-Utp Publishing","offers":[{"title":"Hardcover","offer_id":44788716077171,"sku":"9781442647992","price":58.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_7d7b7047-68de-4efe-8740-d850c9aeac22.jpg?v=1776372243","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-marketing-revolution-in-politics-what-recent-us-presidential-campaigns-can-teach-us-about-effective-marketing-9781442647992","provider":"Bookstore N More","version":"1.0","type":"link"}