{"product_id":"the-new-strategic-thinking-9780071462242","title":"The New Strategic Thinking","description":"\u003cp\u003e\u003cb\u003eBestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies\u003c\/b\u003e\u003c\/p\u003e In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert's method, \u003ci\u003eThe New Strategic Thinking\u003c\/i\u003e shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michel Robert\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/10\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.84h x 6.48w x 0.93d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780071462242\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMichel Robert\u003c\/b\u003e is founder and president of Decision Processes International, Inc., an internationally known consulting firm in 15 countries with 60 partners that include Caterpillar, Volvo, and FIAT. A noted speaker, he has written articles in numerous business magazines and journals, including \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e. Robert is the author of \u003ci\u003eThe Power of Strategic Thinking\u003c\/i\u003e, \u003ci\u003eProduct Innovation Strategy Pure \u0026amp; Simple\u003c\/i\u003e, and \u003ci\u003eStrategy Pure \u0026amp; Simple II\u003c\/i\u003e, and is credited with coining the term \"strategic thinking.\"\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Hardcover","offer_id":39924035977331,"sku":"9.78E+12","price":38.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_5480fb4b-de56-4fd5-a941-4a74ae043ef8.jpg?v=1647436456","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-new-strategic-thinking-9780071462242","provider":"Bookstore N More","version":"1.0","type":"link"}