{"product_id":"the-power-of-reinforcement-9780791459164","title":"The Power of Reinforcement","description":"\u003cp\u003e\u003cb\u003eMakes the controversial argument that reinforcement is a real and valuable force in human behavior.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e2004 \u003c\/b\u003e\u003cb\u003e\u003ci\u003eCHOICE\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e Outstanding Academic Title \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAccording to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as \"overly simplistic.\" This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is \"rat psychology,\" the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stephen Ray Flora\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e State University of New York Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/16\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.96w x 0.66d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780791459164\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2004 pg. 191\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStephen Ray Flora \u003c\/b\u003eis Associate Professor of Psychology at Youngstown State University.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"State University of New York Press","offers":[{"title":"Paperback","offer_id":44697639682163,"sku":"9780791459164","price":55.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_686d98a7-3b2e-40b3-93b4-4944c49b4354.jpg?v=1775244977","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-power-of-reinforcement-9780791459164","provider":"Bookstore N More","version":"1.0","type":"link"}