{"product_id":"the-shape-shifters-continuous-change-for-competitive-advantage-9780595481958","title":"The Shape Shifters: Continuous Change for Competitive Advantage","description":"\u003ci\u003eThe Shape Shifters\u003c\/i\u003e tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools \u0026amp; techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants. \u003cp\u003e\"This book will make you rethink the strategies of your entire company.\"-\u003cb\u003eJames Swartz\u003c\/b\u003e, author, \u003ci\u003eSeeing David in the Stone\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John L. Mariotti\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/18\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 292\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.66d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780595481958\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Paperback","offer_id":44279094345843,"sku":"9.7806E+12","price":21.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_f43781b3-28b6-4c7a-aad3-a984f86485c1.jpg?v=1770468439","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-shape-shifters-continuous-change-for-competitive-advantage-9780595481958","provider":"Bookstore N More","version":"1.0","type":"link"}