{"product_id":"the-wise-guys-copywriting-handbook-how-to-create-marketing-messages-and-offers-they-just-cant-refuse-9780989466370","title":"The Wise Guy's Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.","description":"\u003cp\u003e\u003cb\u003eThis book is a simple, down-to-earth reference, perhaps even a blueprint for how to write compelling marketing messages and irresistible advertising and direct response sales copy.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe book includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions.\u003c\/p\u003eIt is authored by a somewhat reclusive, A-list direct response copywriter and marketing strategist, Anthony (Stark) Policci who has often been referred to as the \"guru's\" secret weapon. He is one of the founding team members and former vice president of Piranha Marketing, Inc. Today he is CEO and founder of Absolutely Brilliant Concepts, Inc. as well as TheCopyAvengers.com \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIn this book, you'll see the exact methods of writing copy so compelling it may literally cause customers to beg you to take their money.\u003c\/b\u003e\u003cp\u003eHow can that be?\u003c\/p\u003eBecause the words you choose and put into print, audio, or video have power. Incredible power. \u003cp\u003e\u003c\/p\u003eThis book will teach you how to become intimately involved with that incredible power, and...be able to use it to win over your audience. But you must have a willingness to learn. As it's been said in places as great as the bible and as enlightening as Spiderman comics, \"with great power comes great responsibility.\" \u003cp\u003e\u003c\/p\u003eYour responsibility is to use the secrets in this book to ethically sell more of your products and services...to craft marketing messages that people will read and respond to by opening their fat wallets and handing over their cash or credit cards. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIn this book, you'll discover: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eThe REAL Purpose of Copy*Why Certain Fonts Matter\u003c\/li\u003e\n\u003cli\u003eWhat's TRULY Important To Your Customer\u003c\/li\u003e\n\u003cli\u003eWhat The \"Wise Guys\" Profiling Process Is All About\u003c\/li\u003e\n\u003cli\u003eHow To Create Desire\u003c\/li\u003e\n\u003cli\u003eWhy Testing Matters\u003c\/li\u003e\n\u003cli\u003eThe Most Important Element of Any Copy You Write\u003c\/li\u003e\n\u003cli\u003eCommon Mistakes To Avoid In Your Copywriting\u003c\/li\u003e\n\u003c\/ul\u003eTake action now...learn the tips, tricks, and brilliant ways of writing copy so compelling, the only question a client asks is... \"where have you been all my life?\"\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rob Anspach, Anthony Policci\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Anspach Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/21\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780989466370\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Anspach Media","offers":[{"title":"Paperback","offer_id":40515239870579,"sku":"9.78E+12","price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_10b2f156-8323-4442-8add-004de0cfafd5.jpg?v=1665755184","url":"https:\/\/bookstorenmore.com\/en-de\/products\/the-wise-guys-copywriting-handbook-how-to-create-marketing-messages-and-offers-they-just-cant-refuse-9780989466370","provider":"Bookstore N More","version":"1.0","type":"link"}