{"product_id":"thinking-about-answers-the-application-of-cognitive-processes-to-survey-methodology-9781118016091","title":"Thinking about Answers: The Application of Cognitive Processes to Survey Methodology","description":"In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Seymour Sudman,Norman M. Bradburn,Norbert Schwarz\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/19\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 322\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.67d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118016091\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSEYMOUR SUDMAN\u003c\/b\u003e is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including \u003ci\u003eAsking Questions\u003c\/i\u003e (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNORMAN M. BRADBURN\u003c\/b\u003e is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNORBERT SCHWARZ\u003c\/b\u003e is professor of psychology at the University of Michigan, Ann Arbor, and a research scientist at the survey research center of Michigan's Institute for Social Research. With Seymour Sudman he wrote \u003ci\u003eContext Effects in Social and Psychological Research\u003c\/i\u003e (1992), \u003ci\u003eAutobiographical Memory and the Validity of Retrospective Reports\u003c\/i\u003e (1994).\u003c\/p\u003e\u003cbr\u003e","brand":"Jossey-Bass","offers":[{"title":"Paperback","offer_id":44961713651827,"sku":"9781118016091","price":103.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_dafb16e2-bb90-4ea4-a4ac-3e4de75c75ad.jpg?v=1778595618","url":"https:\/\/bookstorenmore.com\/en-de\/products\/thinking-about-answers-the-application-of-cognitive-processes-to-survey-methodology-9781118016091","provider":"Bookstore N More","version":"1.0","type":"link"}