{"product_id":"trademarks-9781349147212","title":"Trademarks","description":"For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Blackett\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.33d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781349147212\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eTOM BLACKETT is Group Deputy Chairman of the Interbrand Group plc. He has contributed to several books on brands including \u003cem\u003eThe World's Greatest Brands\u003c\/em\u003e (Macmillan, 1996) and\u003cem\u003e Brands: the New Wealth Creators \u003c\/em\u003e(Macmillan, 1997).\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":44222920261747,"sku":"9.78135E+12","price":81.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_3802d563-481d-42ae-ba7e-9414feb5130f.jpg?v=1768140556","url":"https:\/\/bookstorenmore.com\/en-de\/products\/trademarks-9781349147212","provider":"Bookstore N More","version":"1.0","type":"link"}