{"product_id":"trust-me-9780470404355","title":"Trust Me","description":"Nick Morgan shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader. The basis of this process is the fact that when words and body language are in conflict, body language wins every time. This isn't easy to overcome, because normally body language is immediate, while the words lag slightly behind, and even a momentary conflict is perceptible to the audience. The key to success is to train your body language to unconsciously align with your message. \u003cp\u003e\u003cb\u003eThe four steps: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eForm the attitude and intent to be open, and then let your body naturally express that intent. This feeling of openness will naturally affect the content of what you are saying, and it's that natural evolution that is at the heart of the process.\u003c\/li\u003e \u003cli\u003eBecome connected to your audience. This creates a mutual energy, and you will naturally begin to think in terms of what the audience wants and needs in shaping your content.\u003c\/li\u003e \u003cli\u003eAsk yourself, what's my underlying emotion? Why does this matter to me? Becoming passionate about what you have to say naturally makes your audience care about it too.\u003c\/li\u003e \u003cli\u003eReally listen to the audience. Understanding their needs and reactions will enable you to direct your communication in mutually beneficial ways.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Morgan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470404355\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eTHE AUTHOR\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNICK MORGAN, \u003c\/b\u003e founder of Public Words Inc., is one of America's top communication and speech coaches. He is a former Fellow at Harvard's Kennedy School of Government, affiliated with the Center for Public Leadership, and served as editor of the \u003ci\u003eHarvard Management Communication Letter\u003c\/i\u003e. He is the author of the acclaimed book \u003ci\u003eWorking the Room\u003c\/i\u003e, reprinted in paperback as \u003ci\u003eGive Your Speech, Change the World.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Hardcover","offer_id":40779857231987,"sku":"9.78047E+12","price":27.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_7eef9ea3-f8f3-4649-9c08-97ca41b8d468.jpg?v=1680616064","url":"https:\/\/bookstorenmore.com\/en-de\/products\/trust-me-9780470404355","provider":"Bookstore N More","version":"1.0","type":"link"}