{"product_id":"unbranding-9781119417019","title":"UnBranding","description":"\u003cb\u003e\u003ci\u003eUnBranding\u003c\/i\u003e breaks through the noise of disruption.\u003c\/b\u003e \u003cp\u003eWe live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.\u003c\/p\u003e \u003cp\u003eWith all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.\u003c\/p\u003e \u003cp\u003eThis is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.\u003c\/p\u003e \u003cp\u003eIt's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnBranding\u003c\/i\u003e is about focus - it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business - because innovation is nothing but a bright and shiny new toy, unless it actually works. \u003ci\u003eUnBranding\u003c\/i\u003e is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app.\u003c\/p\u003e \u003cp\u003eWe are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind.\u003c\/p\u003e \u003cp\u003eSome topics will include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eGrowing and maintaining your brand voice through the noise\u003c\/li\u003e \u003cli\u003eHow to focus on the right tools for your business, for the right reasons\u003c\/li\u003e \u003cli\u003eMaintaining trust, consistency and connection through customer service and community\u003c\/li\u003e \u003cli\u003eThe most important question to ask yourself before innovation\u003c\/li\u003e \u003cli\u003eThe importance of personal branding in the digital age\u003c\/li\u003e \u003cli\u003eHow to successful navigate feedback and reviews\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIt's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. \u003ci\u003eUnBranding\u003c\/i\u003e gives you the guidance you need to navigate the age of disruption and succeed in business today.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Stratten\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/29\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119417019\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSCOTT \u003c\/b\u003eand\u003cb\u003e ALISON STRATTEN\u003c\/b\u003e are cohosts of not only The UnPodcast, but five children, two dogs and two cats. This is their fifth bestselling book together, which represent their thoughts on the changing world of business through their experiences of entrepreneurship, two degrees (Alison), not lasting long as an employee (both) and screaming at audiences around the world (Scott; Alison is more polite). They were put on this earth to remind the world that not all Canadians are passively polite. Businesses like Walmart, 3M, Microsoft, PepsiCo and others have been brave enough to want their advice. They now spend their time keynoting around the world and realize they rank 10th and 11th in order of importance in their home.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40781872627827,"sku":"9.78112E+12","price":24.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_73295645-7a80-43f7-9056-e8b813f77e51.jpg?v=1680705744","url":"https:\/\/bookstorenmore.com\/en-de\/products\/unbranding-9781119417019","provider":"Bookstore N More","version":"1.0","type":"link"}